BBG: Kayla Itsines

Workout from home for 28 minutes with Bikini Body Guide founder Kayla Itsines and get in the best shape of your life

The Bikini Body Guide was released for the first time in 2012. Complete with nutrition plans and workouts that are easy and efficient to follow, the following and BBG community is immense.

Kayla, born and raised in Australia, created these guides as she pursued a career in personal fitness starting in 2008. Along with her boyfriend, she developed the Bikini Body Training company. Since then, her guides (and now app) have revolutionized the fitness community and have transformed thousands of women's lives and bodies.

Kayla with her Grandparents at a press event

Why Is BBG so popular?

"It's for women, which women love" - Kayla Itsines

With over 10.2 million followers on Instagram, Kayla has gleaned a large following of loyal women. A large majority of these women are mothers trying to regain their health.

There are many accounts affiliated with BBG and Kayla. Many of the loyal followers of BBG make their own fitness accounts and connect with other BBG users. These accounts are used for accountability, tracking progress, and connecting with other users.

The community does not stop with just Instagram, Kayla and her team from the SWEAT app hold events throughout the year to motivate, engage, and meet women who use the program and for the users to meet each other.

Kayla's large following comes from women all over the world who crave to take control of their health. Her posts vary from BBG transformations and testimonials, to her own personal workouts, inspirational quotes, nutritional tips and plans, and snippets from her personal life (including her fur babies).

She is transparent and is able to maintain her brand and her following without compromising or oversharing.

Kayla has helped thousands of women from all walks of life reclaim their health and in turn, their lives. She has stayed true to herself in the process, and has not let fame and notoriety affect her.